NINTENDO — Luigi’s Mansion
Nintendo had a highly anticipated game release on it’s 3DS system, Luigi’s Mansion: Dark Moon. LIKE PEOPLE WERE FREAKING OUT upon it’s announcement because it was a sequel. Blogs, message boards, and chatter were abuzz.
The game was all about a skiddish Luigi exploring mansions, hunting ghosts and discovering treasure. So our spot was about a boy who who walked in Luigi’s shoes doing all the same things.
We even filmed it in the house from American Horror Story, talk about a haunted mansion.
Directed by Misko Iho
Cinematography by Tuomo Virtanen
VFX by MPC
Created with Kate Baynham & Tess Kenner
Along with the video we created a full campaign of assets including digital banners, homepage takeovers, print ads, movie theater pre-roll, and last but definitely not least these amazing Valentine’s Day cards for the kids.
