Dosist was looking to expand into the very saturated and very confusing CBD category by using the same kind of targeted formulas and precision dosage that it had originally introduced into the cannabis world.

And because Anomaly worked as an in-house marketing team for dosist, we were tasked with the positioning, product design & packaging, comms and much much much much much much more. We launched with a dropper but quickly built out the line to include topicals and gummies.

Below is a sampling of our go to market launch assets that were used across social, in-store, and beyond.