DOSIST — THC
Because of Anomaly’s investment in dosist, we operated very much as an in-house creative team. We wore many many many hats including strategy, product pipeline, product design, packaging, and communications.
Working in the cannabis industry is like jumping on the back of bucking bronco with no rope, it gets wild. It’s constantly changing, it really feels like the wild frontier.
Below is a small sample of some of the things I did while leading the brand for 2 years, more than half of which occurred during the vape crisis and the global pandemic. 2 years that included the launch of numerous new product innovations and continuing to disrupt the cannabis industry one precise dose at a time.
THC-plus
Consumers had been graduating out of the dosist core product and it was time to provide something for a more recreational user. Enter THC-plus.
We launched thc-plus in three need states alongside the newly-improved dosist 100 pen. And to differentiate it from the core line we developed a black packaging to be used across all THC-plus formulations.
Rechargeable
Rechargeable was something we wanted to do on many fronts. The market was asking for it, it would eliminate the waste of a single-use pen, and it would allow us to collaborate with other partners on the product moving into interesting territories like live resin.
We launched the rechargeable product in the middle of the pandemic. Terrible timing for a product we had been working on for years. The silver lining for the assets is we had decided to 3D render the assets instead of photographing and our partners at Saddington Baynes in London crushed it.
Happiness
At all times we were assessing and reassessing the brand. The industry changed at a lightening pace so keeping up and staying one or two steps ahead was crucial to success. We launched a whole content stream emphasizing one of the benefits of cannabis as happiness. And specifically the insight that your health is directly correlated to your happiness. This also was a white space in the industry at the time.
Dose dial
We needed to make a statement.
Not all edibles were created equal. The inconsistencies were rampant. And because of the misinformation in the cannabis market, we were able to capitalize with our edible program, the dose dial. No longer would you have to guess how much thc you we’re taking. Precise dosage, precise messaging. So we created an enemy and attacked it.
Created with Jeremy Straight