Dick’s Sporting Goods had been experimenting with private label brands for years. The rise of athleisure had provided new opportunities when it came to some of these brands. For a few years they had seen great success with their women’s athleisure brand, Calia, and were looking to create an equivalent men’s line. Enter VRST. A men’s activewear brand built on the versatility of athleisure.

To launch the brand we partnered with newly drafted NFL receiver, Devonta Smith, fresh off his Heisman Trophy win.

Over the course of 2 years we created films, photoshoots, social, lookbooks and much more. Here is a small sampling of that work.