Running is often portrayed as a solitary activity. An internal battle with your mind on how far you can push and how fast you’re willing to do it. Dick’s Sporting Goods wanted to portray it differently. Our insight was based on the emergence and popularity of running groups. A social approach to running that skewed, dare I say, fun. We leaned heavily into that showing members of real running groups, including Koreatown Run Club in LA. All set to a rockin’ song of a song.