This is a special one to me because it’s about inclusivity. Because of our efforts to be more inclusive, DICK’S agreed to their first ever Pride campaign. We started with $0, but kudos to them and the power of the idea, they went back and found $500k to make this happen.

The idea was simple, have current and former athletes hand write letters to their younger selves [and queer youth at large] to encourage them to #playwithpride. And we struck a partnership with GLSEN to help provide resources for allyship with the goal to help all queer young athletes feel more comfortable and accepted playing sport.