DICK’S — Early Season
For their spring baseball and softball campaign, Dick’s Sporting Goods wanted to talk to elite baseball and softball players. The kind of players who thrived on the nuances of the game. Our challenge was to find the insights and truths that resonated with this type of player.
For this campaign we explored all the preparation that went into the time before the season. The practices, drills, repetitions, trust, communication, muscle memory that you needed to master in order to have a championship season.
Baseball
Directed by Floyd Russ
Cinematography by Max Goldman
Edited by Ryan McCally
Softball
Created with Alex Thompson, Ray Ali, Jeremy Straight & Andrew Loevenguth
One of my favorite parts of these jobs is designing the uniforms. A well designed uniform lends to the authenticity of the spot. For these specific spots we needed to create team practice gear and game uniforms. Here’s a small sample of the designs.
