Albertsons tasked us with conceptualizing and developing their Environmental, Social and Governance (ESG) program. We helped identify four key pillars for them to focus their efforts. People, which focused on diversity, equity and inclusion efforts. Planet, which focused on climate action. Product, which focused on waste reduction and circularity. And finally, community, which focused on stewardship within the community.

We started with a strategy, then named it and then built a visual identity. And because this was a sub-brand of the greater organization we needed it to borrow assets but be unique and ownable on its own.

Below is a sample of a much larger strategy and identity system that we helped create for the program.